Projects

We started the process with an in-depth analysis of the brand, studying its history and target market. After thoroughly understanding the client's needs, we developed a new logo that was fresh, recognisable and maintained a link with the company's traditional roots. Next, we revamped the website, creating a user-friendly platform, optimised for mobile navigation, that reflected the brand's new look. In parallel, we developed a digital marketing strategy that aimed to engage a young, international audience through social media. By creating creative content about the tradition of coffee and its production process, we were able to build an emotional connection with the audience. Finally, we launched an advertising campaign that combined traditional media, such as print and local events, with digital channels, including Google Ads and social media. This multi-channel approach led to a significant increase in web traffic and online sales, as well as increased brand visibility locally and internationally.

For our second project, we worked with FitLife, a training and health app, with the aim of increasing the number of downloads and registrations. The client asked us to position FitLife as one of the leading fitness apps in the Italian market, while creating a community of loyal and active users. To achieve this goal, we started with a detailed analysis of the target audience and competitors, to develop a creative proposal that would highlight the app's main benefits, such as personalised workouts and health monitoring. We created engaging visual content, including tutorials on how to use the app, testimonials from satisfied users and motivational content, to be distributed across social and video platforms. In addition, we collaborated with fitness influencers, who tested and promoted the app on their channels, generating authentic content that helped boost FitLife's credibility. The entire campaign was launched across multiple channels, including Google Ads, Facebook, Instagram and Spotify, using video and banner ad formats. During the campaign, we constantly monitored ad performance, optimising targeting to improve conversion rates and reduce costs per download. The results were excellent, with a significant increase in the number of downloads and registrations, and the creation of an active community of users who regularly interacted with the content and used the app on a daily basis.